Revenge of the Wrinklies?

"For years, it has been the widespread practice throughout the beauty industry to promote the attainment of wrinkle-free, youthful skin by using wrinkle-free, youthful models. While the styling and the settings – children, puppies, windswept beaches - have suggested that the models are in that great, indeterminate 20-35 age group, in many cases they have been teenagers or very young women ... After all, we have been force-fed for years the idea that a woman’s skin is “perfect” when she’s 12 and it’s all downhill from there." Read the rest of my column on the trend to older models in this month's Australian Women's Weekly, out today.