What's up cupcake?

Another day, another delivery of cupcakes. It seems every product launch comes with its own pink/blue/balloon-attached cupcake these days. We've even had dual cupcakes shaped like breasts sent by the flaks for a cosmetic surgeon. What's so mandatory about cupcakes? Are the PR gals trying to perpetuate the illusion that all is sweet with the world? Frankly, the sugar rush at 4 in the afternoon is not welcome. And it's not effective - the minute our brains register "cupcake" we're not in the slightest interested in what product is being promoted. So, gals, enough already - the sordid little truth of all this is that we cannot resist a good cupcake and these regular afternoon deliveries are threatening the very existence of the Size O Beauty Editor, of which there are many in this universe. And we can't have that. Not at all.